M A R C E L A C A S T R O
Marcela came to me with a desire to create her own brand as an architect and interior designer with
an interest in biophilic and sustainable design. She’s really interested in the “integrated” sense
of architecture, which means creating projects that connect and respect their environments.
The purpose of her work is to bring a better life quality to those benefiting
from her projects by enhancing and working through the places they live in.
an interest in biophilic and sustainable design. She’s really interested in the “integrated” sense
of architecture, which means creating projects that connect and respect their environments.
The purpose of her work is to bring a better life quality to those benefiting
from her projects by enhancing and working through the places they live in.
The logo illustrated icon was inspired by a brazilian flower that happens to have the same name
as the architect herself - “Marcela”. The medicinal plant has incredible calming and anti-inflammatory properties. This visual identity came as a result of exploring Marcela’s mission as a professional and her connection to nature.
To enhance all of it, the color palette has very earthy and natural tones, also
handmade icons and exclusive illustrations were also created.
as the architect herself - “Marcela”. The medicinal plant has incredible calming and anti-inflammatory properties. This visual identity came as a result of exploring Marcela’s mission as a professional and her connection to nature.
To enhance all of it, the color palette has very earthy and natural tones, also
handmade icons and exclusive illustrations were also created.
Really fun and sweet project that I had the pleasure to bring life to!
MY ROLES: VISUAL IDENTITY, ART DIRECTION, ILLUSTRATION.
